Case Study Category - D2C Brands #1 Cloud based E-commerce Software Solutions to manage Order, Inventory, Warehouse Mon, 29 Jan 2024 10:31:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://infowordpress.s3.ap-south-1.amazonaws.com/wp-content/uploads/2021/08/03105610/favicon.png Case Study Category - D2C Brands 32 32 How Neeman’s Leveraged Unicommerce Omnichannel Platform https://unicommerce.com/cases/case-study-neemans-shoes-online/ https://unicommerce.com/cases/case-study-neemans-shoes-online/#respond Thu, 12 Oct 2023 04:57:53 +0000 https://unicommerce.com/?post_type=project&p=341903 The post How Neeman’s Leveraged Unicommerce Omnichannel Platform appeared first on unicommerce.com.

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How Neeman’s Leveraged Unicommerce Omnichannel Platform

Neeman’s Footwear achieved a 99.99% Order Fulfillment Rate with a Smart Omnichannel Platform Providing Inventory Management and Better Order Synchronization

neemans shoes case study

What Neeman’s Footwear Achieved Using Unicommerce?

1,132,320 Live Inventory Count

2,604 Live Catalog Count

Seamlessly Managing 148% Growth in Sale Orders

Catalog Size Increased from 984 SKUs to 2,604 SKUs

about neemans footwear brand

About the Neeman’s Footwear Brand

Neeman’s is a Hyderabad-based footwear brand focused on bringing to life fashion that is both comfortable and responsible. Disrupting the footwear industry in India, Neeman’s started with a simple notion of creating footwear that perfectly fuses design and does not compromise on the comfort factor; behind the great products, there’s innovative technology, no synthetic materials, and out-of-the-box thinking!

The brand arrived on the scene in 2018 with its revolutionary shoes made from Merino Wool and has since then gone on to introduce a unique sneaker line made from recycled plastic bottles, a collection of flip-flops made from recycled tyres, and much more. 5 years and over a million pairs sold later, Neeman’s is now largely regarded as the brand that is revolutionizing footwear trends in the country and encouraging Indians to ‘Change the Norm’ with what they buy & and wear.

With its rising popularity and a conscious approach to crafting its products, the brand has become the choice of the masses by making comfortable & and responsible fashion accessible to all at optimum price points.

With its growing stature as one of the fastest-growing footwear brands in the country, Neeman’s explored the need for a solution that could help them strengthen their inventory and order management to tackle the high order volume. Neeman’s joined hands with Unicommerce to fulfill that very need.

Challenges Faced By Neeman’s Footwear

With a footwear brand like Neeman’s, experiencing high growth, it was essential to map orders, sales, and inventory all under one single view and dashboard.

  • Scalability – Neeman’s was looking for a solution to get its entire inventory accurately synced with the orders, as the previous solution provider could not accommodate real-time inventory sync. Receiving orders from multiple marketplaces, the brand found a gap between their received and fulfilled orders as the dashboard didn’t timely display their received orders, which made them lose sales during peak events such as festive and topical sale days. This made them rethink their choice of Order Management Solution.
  • Improper Inventory Management – One of the major challenges for Neeman’s was managing a large inventory where they considered every single article irrespective of the size or design of a separate SKU. To achieve that, the brand needed unique serialization on the item level in order to map its inventory accurately and save time simultaneously. Generally, the barcodes are printed after receiving the goods in the warehouse, and then the labeling is commenced, but the brand needed the barcodes to be printed prior to receiving the products so that they can save some time and make the process more streamlined.
  • Multiple Warehouse Management – Having an Omnichannel presence, the brand has their products available in multiple warehouses and stores and is actively selling on various online marketplaces, making it difficult for it to map their inventory with accuracy. The brand was in dire need of proper tracking and inventory management across multiple warehouses and retail or offline stores.

  • Reports and Dashboards – Neeman’s needed detailed reports, mainly barcodes, sale orders, and inventory snapshot reports, to be customized according to their workflow. They needed the accumulated data to be displayed in the form of reports, which can be utilized to analyze customer behavior and other imperative aspects used for creating targeted campaigns.

Solutions Offered to Neeman’s Footwear Brand

  • Wide Spectrum to Scale Business – Unicommerce introduced its omnichannel solution to map inventory from multiple locations to various marketplaces. On implementing the solution, it was easy for Neeman’s to push inventory and process orders. To let a business stay informed and clear, Unicommerce assigns a separate team dedicated during the high sales period so that the brand can monitor the operations without room for errors. This makes the entire process transparent and agile, resolving the biggest pain point for the brand.
  • Smart Inventory Management by Unique Serialization – By leveraging Unicommerce’s item-level traceability/unique serialization feature, every product (each SKU) is assigned a unique code, marking each one as a separate entity. This made the eco-friendly shoe brand map their inventory with ease, helping them save time in product picking and conveniently manage the inventory of more than 984 SKUs on more than 10 sales channels (Amazon, Flipkart, Myntra, Nykaa Fashion, Myntra PPMP, Ebay US, Tata Cliq, Ajio and Shopify – D2C website of Neemans)
  • Easy Picklist Generation – Unicommerce brought in smooth picklist generation as well as ease of invoicing for the brand through a centralized management dashboard in the application installed on their handheld device. The app provided quick information on the product availability and the exact location/shelf the product is placed in; this made the manual process less time-consuming and extremely convenient for managing picking from the warehouses.
  • Barcode Customization – The brand needed to print barcodes in bulk ahead of the GRN process and the GRN item report. Unicommerce made it simple for them to print barcodes ahead of time and begin labeling once the products arrived via customizing the process. This made the process less time-consuming and more streamlined as they were able to do super-quick invoicing and labeling with the help of handheld devices integrated with the solution provided by Unicommerce.
  • Reporting – Enabling accurate reports and dashboards, the brand was able to retrieve item barcode reports where they can have the purchase codes along with the items in the barcode report. To make it more precise, Unicommerce created a new column in the barcode report to add which items are registered against which purchase or vendor code; this, in turn, helps the brand map the vendors against the purchase codes. With the help of real-time inventory reports, the exemplary brand was able to be in sync with its inventory updates and have the order fulfilled on time.
  • Multiple Integrations – As the technology-enabled brand needed various marketplace integrations, including Amazon, Flex, Flipkart, Shopify, etc., Unicommerce helped the brand integrate its inventory and manage orders across all the required marketplaces smoothly. 11+ shipping providers were integrated based on the allocation rule, where the brand sets a priority order as to which order should be sent via which shipping provider according to their serviceability in the region
  • Seamless Multiple Store Management – Utilizing Unicommerce’s omnichannel solution, the brand efficiently handled numerous exclusive brand outlets, websites, and online marketplaces, all from a centralized dashboard. Neeman’s successfully capitalized on the solution’s capabilities, including the endless aisle feature, enabling customers to seamlessly purchase products online and return them offline or purchase offline and return online.

“Unicommerce brought a smart solution for the long-term challenges being faced by Neeman’s! We were in need of something that can help us grow our business as well as stay with us as a reliable partner in the dynamic e-commerce Industry.”

Taran Chhabra

Founder, Neeman's

Impact on the Business of Neeman’s Footwear

Growing exponentially, Neeman’s is a highly scalable brand integrated with 11+ shipping providers, catering to the maximum pin codes in the serviceability region. The innovative footwear brand was able to achieve exponential growth with a whopping 148% rise in sales orders, which was seamlessly managed using our Omnichannel solution.

With Unicommerce’s robust inventory management solution, the brand achieved smooth inventory to marketplace mapping, resulting in a 100% order fulfillment rate. As the brand was facing difficulties in inventory and order sync during the high-selling period, Unicommerce provided a dedicated team of professionals to closely monitor the operations and make sure that the brand did not face any sync issues.

With better inventory management, Neeman’s Footwear brand was able to

  • Catalog size increased from 984 SKUs to 2,604 SKUs
  • Currently operating from 16 facilities, which were 3 previously.
  • On receiving barcodes prior to the GRN process, the brand was able to decrease the time consumption in the process, lowering the average order-to-ship time to 29.7 hours
  • 1,132,320 Live Inventory Count
  • 2,604 Live Catalog Count
  • Seamlessly Managing 148% Growth in Sale Orders

Grow, Flourish & Succeed like Neeman’s. Get Started with Unicommerce E-commerce SaaS Platform Today!

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Paws-itively Efficient: Supertails’ 8-Month Journey to a 99.99% Order Fulfillment Rate and 18% Reduction in Returns with Unicommerce Solutions https://unicommerce.com/cases/case-study-supertails-online-pet-store/ https://unicommerce.com/cases/case-study-supertails-online-pet-store/#respond Wed, 13 Sep 2023 05:18:56 +0000 https://unicommerce.com/?post_type=project&p=339028 The post Paws-itively Efficient: Supertails’ 8-Month Journey to a 99.99% Order Fulfillment Rate and 18% Reduction in Returns with Unicommerce Solutions appeared first on unicommerce.com.

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Paws-itively Efficient: Supertails’ 8-Month Journey to a 99.99% Order Fulfillment Rate and 18% Reduction in Returns with Unicommerce Solutions

supertails case study

What Supertails Achieved Using Unicommerce?

99.99%+ Order Fulfillment Rate

96% Order Growth Rate in Just 8 Months

Maintained Average O2S Time of 14 Hours

18% Drop in Returns

Over 2.4 Lakhs Live Inventory Count

17K+ Live Catalog Count

about supertails

About the Company

Supertails is a pet-care focussed e-commerce marketplace based in Bangalore that provides pet food, pet accessories, pet health care, pet grooming, and more. It was founded in 2021 and is the first of its kind in India to offer a one-stop solution for pet parents.

The team at Supertails is made up of pet lovers who are dedicated to providing premium services to pet parents. Their range of services includes pet foods and treats, health and wellness products, accessories, toys, grooming products, expert vet consultation, training, supplements, and more. Their ultimate goal is to strengthen the bond between pets and their parents and make the experience of companionship with pets more special.

Despite achieving significant success, Supertails has faced several challenges in the past. One of these was integrating new features on their platform, while another was order syncing. This led to errors and inconsistencies in sales and inventory data, causing delays in fulfilling orders.

Challenges Faced by Supertails

  • Inefficient Space Utilization – As a rapidly growing marketplace, Supertails had to manage an increasing variety of pet care products. However, their previous technology provider lacked an effective system for managing the storage and organisation of their inventory. The existing system was not scalable and did not allow for optimal use of storage space. This led to difficulties in locating items quickly, inefficient use of storage space, and potential delays in order fulfillment.
  • Order Syncing Issues – Order syncing is a crucial aspect of any e-commerce operation. In the case of Supertails, due to a lack of support from their previous technology partner, the brand encountered challenges with order syncing on their D2C website. With the nature of their business involving multiple brands and a vast range of products, syncing orders accurately became crucial to ensure operational efficiency and enhance customer satisfaction.
  • Difficulties with Pincode Serviceability – Pincode serviceability determines where the courier service is available. For label generation, Supertails had to manually select each shipping provider and the specific pin codes they serviced. Although everything was running smoothly, this manual process proved to be time-consuming and occasionally led to human errors, such as entering incorrect pin code data or missing out on updating changes promptly.
  • Substandard Picking Process – Supertails also identified areas for improvement in their picking process, which relied on manual product scanning without any automated and streamlined order tracking system. Nevertheless, they sought automated solutions to enhance their operational efficiency and reduce the probability of errors and inaccuracies in the picking process.

Solutions Offered by Unicommerce

  • Superior Inventory Management with Shelf Creation – Unicommerce introduced Supertails to a groundbreaking feature called “Shelf Creation,” revolutionizing their inventory management. This innovative solution offers a wide array of shelves and shelving units designed to maximize efficiency and facilitate effortless identification of product placement within any storage facility or warehouse.
    This not only helped Supertails to amplify available space economically but also ensured a clutter-free arrangement of products, enhancing accessibility and picking efficiency.
  • Better Operational Efficiency at the Batch Level – By leveraging Unicommerce’s advanced batching feature, Supertails was empowered to seamlessly trace its inventory at the batch level. This feature provided Supertails with the ability to track different aspects of inventory, such as cost, expiry, manufacturing details, and vendor information.

    Moreover, the batching feature enabled the marketplace to identify inventory that was nearing its expiration date. This enabled Supertails to effectively sell off products by implementing the First-Expiry-First-Out (FEFO) method, thereby reducing the occurrence of expiration and wastage.

  • Enhanced Picking by Handheld on Batching – To address the substandard picking process at Supertails, Unicommerce helped the company implement an enhanced picking system using handheld devices. The handheld devices are equipped with advanced barcode scanning capabilities, enabling efficient and accurate identification of products.

    Each handheld device is connected to a centralized order tracking system, which provides real-time updates on order status and inventory levels. Supertails leveraged handheld on batch lot inventory, which enabled workers to scan and pick items in batches/lots, reducing the time and effort required for each order. As a result, the brand can process a larger number of orders within the same timeframe, thereby boosting productivity.

  • Advanced Reporting with Automated Report Generation – Unicommerce provided Supertails with a powerful reporting feature, “automated report generation.” Through the integration of APIs, Supertails can now easily export reports with specific details, such as batch expiry information. This means that the brand can now automatically download data at the batch expiry level, allowing for granular analysis of its inventory.

    Undoubtedly, the versatility and flexibility of Unicommerce’s APIs empower Supertails to streamline its reporting workflows and enhance efficiency. Instead of spending hours manually downloading data, Supertails can now rely on the automated system to provide them with the necessary reports in a timely manner.

  • Dropship Facilities for Improved Operational Efficiency – The solution provided by Unicommerce, called Dropship Facilities, significantly improved operational efficiency by enhancing the coordination and information sharing between Supertails and multiple vendors.

    By implementing this solution, Supertails gained comprehensive visibility into vendor-specific order information within their account. This means that they can now easily access and monitor orders placed with each vendor, allowing for efficient tracking and management of the entire order fulfillment process.

“Supertails has experienced a transformative journey with Unicommerce’s innovative solutions, empowering us to unlock new levels of operational efficiency. Thanks to their advanced features like shelf creation, picking by handheld, automated report generation, and dropship facilities, we have streamlined order processing and enhanced our collaboration with vendors.”

Varun Sadana

Co-Founder, Supertails.com

Impact on the Business

The implementation of Unicommerce has had a profound impact on Supertails’ business operations, driving significant improvements in efficiency and performance. Notably, the implementation of features such as handheld picking and putaway at the batching level has played a pivotal role in driving these improvements.

With a remarkable order fulfillment rate of 99.99%+, Supertails has achieved exceptional customer satisfaction by consistently delivering orders accurately and on time. In just eight months, Supertails experienced a remarkable 96% order growth, a testament to the effectiveness of Unicommerce’s solutions in scaling their business.

The marketplace has successfully maintained an average O2S (order-to-ship) time of 14 hours, reflecting its ability to efficiently process and fulfill orders, which also resulted in a significant 18% drop in returns.

The marketplace has successfully maintained an average O2S (order-to-ship) time of 14 hours, reflecting its ability to efficiently process and fulfill orders, which also resulted in a significant 18% drop in returns.

With a live inventory count exceeding 2.4 lakhs and a live catalog count of over 17K+ products, Supertails has benefitted from enhanced traceability at the batch level. This comprehensive visibility into their inventory allows for better inventory management, accurate stock tracking, and efficient order fulfillment.

Grow, Flourish & Succeed like Supertails. Get Started with Unicommerce Platform Today!

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How Unicommerce Powers Attitudist to Achieve 99.99%+ Order Fulfillment Rate and 121% Growth in Sales Order https://unicommerce.com/cases/case-study-attitudist-shoes-online/ https://unicommerce.com/cases/case-study-attitudist-shoes-online/#respond Tue, 05 Sep 2023 05:58:37 +0000 https://unicommerce.com/?post_type=project&p=337617 The post How Unicommerce Powers Attitudist to Achieve 99.99%+ Order Fulfillment Rate and 121% Growth in Sales Order appeared first on unicommerce.com.

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How Unicommerce Powers Attitudist to Achieve 99.99%+ Order Fulfillment Rate and 121% Growth in Sales Order

attitudist shoes case study

What Attitudist Achieved Using Unicommerce?

99.99%+ Order Fulfillment Rate

121% Sales Order Growth

60K+ Live Inventory Count

1662% Growth in SKU Count

576% Growth in GMV

about the house of rare - rabbit

About the Brand

Attitudist is a leading men’s shoe brand that is revolutionizing the way people think about premium quality footwear. The mission is to provide handcrafted shoes of exceptional quality at affordable prices, making luxury accessible to all. They specialize in vegan leather, offering cruelty-free shoes that blend artisan designs with the latest trends.

Their range encompasses men’s vegan footwear, including formal, casual, and athletic designs. What sets Attitudist apart is the commitment to using the latest design techniques and cutting-edge technology to craft shoes that are stylish as well as comfortable.

However, before partnering with Unicommerce, the brand faced several challenges in its warehouse and inventory management processes. These challenges often resulted in inefficiencies and hindered the company’s growth potential.

Challenges Faced by Attitudist

  • Lack of a Centralized Inventory Management System – Attitudist struggled with accurately tracking and monitoring their stock levels, leading to frequent stock outs or overstocking.
  • Fragmented Order Management – The brand aimed to efficiently handle orders across its D2C website and other sales channels. Efficient order management plays a crucial for every brand; failure to do so can result in delays, errors, and inconsistencies in order fulfillment.
  • Inefficient Warehouse Processes – Manual processes, paper-based documentation, and reliance on spreadsheets caused errors, delays, and difficulties in tracking and managing products effectively.
  • Returns Management Complexities – The brand struggled with managing returns efficiently and wanted to streamline its returns operations. They aimed to improve both Customer Initiated Returns (CIR) and Return to Origin (RTO) processes.

Solutions Offered by Unicommerce

  • Seamless Item Traceability at SKU Level – With the help of Unicommerce’s advanced item traceability, Attitudist was empowered to seamlessly trace its inventory at the SKU level. This feature provided Attitudist with the ability to track different aspects of inventory, such as cost, expiry, manufacturing details, and vendor information. Attitudist gained complete visibility into the lifecycle of their products, allowing for efficient inventory management and informed decision-making.
  • Robust Inventory and Order Management – Unicommerce revolutionized Attitudist’s warehouse operations by providing them with a centralized inventory management system, enhancing efficiency across the board. The brand now has the ability to see the current stock levels of its products in real-time. This has allowed them to better manage their inventory and avoid situations like stock outs or overstocking.

    Additionally, Unicommerce’s order management solution simplified the complexities associated with handling orders across their D2C website and Amazon. The brand effortlessly received and processed orders, automated fulfillment workflows, and eradicated errors in the process.

  • Space Optimization Made Easy with Shelf Management – Space optimization is a crucial aspect of warehouse management, and Unicommerce addressed this challenge for Attitudist through its shelf management feature. From adding or removing shelves to rearranging the entire area, Unicommerce worked closely with Attitudist to customize the layout and configuration of shelves to meet specific requirements. By optimizing shelf space and implementing efficient storage practices, the brand significantly improves its warehouse operations.
  • Automated Returns Management – Attitudist faced challenges in managing returns, but Unicommerce simplified this process for them. The platform’s robust return management system has enabled the company to handle customer-initiated returns (CIR) and return-to-origin (RTO) processes seamlessly, resulting in enhanced customer satisfaction and operational efficiency.

“Our partnership with Unicommerce has been a game-changer for our business. With their innovative solutions, we have overcome our warehouse and inventory management challenges, paving the way for exponential growth. Their commitment to excellence and cutting-edge technology has truly elevated our brand to new heights.”

Haritima Mishra

Founder & CEO, Attitudist

Impact on the Business

By onboarding Unicommerce, Attitudist has effectively tackled its warehouse and inventory management challenges. This collaboration has brought about remarkable improvements and growth for the company. The brand has achieved an impressive order fulfillment rate of 99.99%+ and witnessed a staggering 121% growth in sales orders.

Furthermore, Attitudist’s gross merchandise value (GMV) has experienced an astounding growth of 576%. These remarkable results can be attributed to Unicommerce’s efficient warehouse management system (WMS), which incorporates features like SKU-level batching, shelf management, and more.

The brand has also witnessed an exponential growth of 1662% in its SKU count, highlighting the company’s expanding product range and customer demand. Currently, the brand maintains a live inventory count of 60K+, showcasing its ability to efficiently manage a large volume of products.

Grow, Flourish & Succeed like Attitudist. Get Started with Unicommerce Platform Today!

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Inventory Management Case Study – Attained 9X Sales Growth by Multi-Brand Car Service Company https://unicommerce.com/cases/inventory-management-system-case-study-multi-brand-car-service-company/ https://unicommerce.com/cases/inventory-management-system-case-study-multi-brand-car-service-company/#respond Mon, 14 Aug 2023 10:56:16 +0000 https://unicommerce.com/?post_type=project&p=334285 The post Inventory Management Case Study – Attained 9X Sales Growth by Multi-Brand Car Service Company appeared first on unicommerce.com.

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Inventory Management Case Study – Attained 9X Sales Growth by Multi-Brand Car Service Company

inventory management case study - multi brand car service company

What Multi-Brand Car Service Company Achieved Using Unicommerce?

Simplified operations across 11 Warehouses & 4 Vendors

Automated management of processes led to 9X Sales Growth

Real-time management ensured 40K+ dispatches per month

Successful Inventory Management System Implementation Case Study

Want smooth stock tracking and happier customers? Inventory management systems are the answer! They make inventory tracking, ordering, and restocking easier which optimize operations, reduce costs, and enhance customer satisfaction through efficient supply chain management. Not convinced? Check out the below-mentioned case study featuring a Unicommerce client, which is a leading Multi-Brand Car Service company. It’s a real-life example of amazing results after implementing an inventory management system.

about multibrand car service company

About the Brand

The brand is India’s leading multi-brand car service company, striving to enhance and simplify the car servicing experience for customers across the nation. The brand has created superior solutions that make the auto-servicing processes systematic and cost-effective. While the company is evolving continuously in newer and better ways, they aim to offer 40% savings, 100% genuine OEM/OES spare parts, and 100% warranty along with free pick-up and drop-on car services.

The brand has been rendering its enhanced services across Delhi NCR, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Jaipur, Kalyan, Chandigarh, and Ahmedabad, it has recently launched operations in Nigeria.

Challenges Faced by Car Service Brand

  • Unsynchronized Inventory Operations – Managing the inventory was a challenge for this car service company as they had different codes for the different marketplaces, which in turn showed an item as 10 items (if they are sold on 10 different marketplaces).
  • Inventory Management Across Multiple Vendors – The primary challenge for the brand was to align the operations across vendors to create a marketplace.
  • Difficulty in Tracking Order Status on Website – Notifying website customers so they can track the stage at which the order has reached was one of the challenges for the brand.
  • Lack of Inventory Visibility – The brand was lacking visibility over its inventory operations across its own website and multiple other marketplaces.
  • Difficulties in Order Allocation – Striving to enhance order fulfillment, the company needed a systematic fulfillment model to allocate orders to the concerned distributors and provide an option for the vendor to accept or reject an allocated order. Moreover, the company wanted control over the allowable time window for order fulfillment before an order moves to the next priority vendor.

Solutions Offered by Unicommerce

  • SKU Management Feature – With Unicommerce’s SKU management functionality, the brand was able to get a centralised view of inventory and SKU-wise visibility across multiple sales channels. This, in turn, saved them from unnecessary duplication as each SKU has a unique code, which remains consistent across multiple marketplaces, hence, enabling the brand to add the actual number of available inventory.
  • Seamless Marketplace Operations – The brand wanted to create a marketplace where vendors can sell their products and customers can buy directly from the vendors, which got possible with Unicommerce’s Dropshipping solution.
  • Robust Allocation Rules – The car service company was able to create dropship panels using Uniware, which enabled it to set the allocation rules on multiple parameters, including channels, locations, and SKU codes. Also, the rules can be set as per the priority to allocate orders to the vendor panels.
  • Custom Notification Script – Unicommerce enabled the Custom Notification Script that enabled the brand to send updates to the website customers, letting them know at which stage the order is so that they can track it in real time. Furthermore, with the current order status, the brand could send the AWB number of the courier partner for tracking once the order is in the shipping stage and out of the warehouse.
  • Auto Hopping Feature – With the advanced omnichannel-enabled features, Unicommerce offered the brand an auto-hopping feature that enabled the store staff to accept or reject any or all of the items of an order. Once rejected, the item will hop on to another store. This feature further empowered the company to improve the customer experience.
  • In-Depth Reports & Dashboards – With the accurate reports and dashboards feature of Unicommerce, the brand was able to retrieve sales order reports, put away reports, and inventory snapshots, which enabled them to have enhanced visibility over their operations as they could analyze inventory availability, the total count of SKUs, number of items sold, etc.

Impact on the Business

India’s leading network of car service centers saw an exponential increase in their sales orders after joining hands with Unicommerce. Being their preferred supply chain SaaS technology platform, Unicommerce enabled the brand to witness 9X sales growth in 1 year. Moreover, the robust dropship panels enable them to align operations across 4 vendors.

While the brand was able to manage operations across 5 channels (Amazon FBA, Flipkart Smart, etc.), it seamlessly aligned operations from 3 warehouses to 11 warehouses now. In addition to this, the fulfillment model that Unicommerce introduced enabled the company to dispatch 40K+ orders per month.

Coming over to the centralized inventory management system, the feature allowed the brand to maintain a live inventory count of 119K+ with a catalog count of 12K+. Moreover, with the continuous involvement of Unicommerce (from order placed to order packing to dispatch), the brand was able to maintain an average dispatch time of under 12 hours.

Inventory management system implementation is vital for e-commerce businesses as it ensures accurate stock levels, reduces overselling, improves order fulfillment efficiency, minimizes costs, and enhances customer satisfaction through seamless and well-managed supply chain operations.

With over a decade in the field, Unicommerce has successfully completed thousands of Inventory Management System implementation projects. Our vendor-agnostic approach to consulting and implementation ensures you get real-time support for your most critical projects.

If you have an Inventory Management project on the horizon or want to learn more about how we can help you, let’s connect!

Grow, Flourish & Succeed, Get Started with Unicommerce Today!

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IGP Achieved a 99.99% Order Fulfillment Rate while Demonstrating a 7X Order Volume Growth https://unicommerce.com/cases/case-study-igp-online-gifts-company/ https://unicommerce.com/cases/case-study-igp-online-gifts-company/#respond Mon, 31 Jul 2023 07:11:33 +0000 https://unicommerce.com/?post_type=project&p=332263 The post IGP Achieved a 99.99% Order Fulfillment Rate while Demonstrating a 7X Order Volume Growth appeared first on unicommerce.com.

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IGP Achieved a 99.99% Order Fulfillment Rate while Demonstrating a 7X Order Volume Growth

igp gifts case study

What IGP Gifts Achieved Using Unicommerce?

99.99%+ Order Fulfilment Rate

7X Order Volume Growth in Just 4 Months

11 M+ Live Inventory Count

41K+ Live Catalog Count

70% Increase in Catalog Size

about the igp online gift shop

About the Brand

IGP.com (IGP Gifts), which was formerly known as IndianGiftsPortal.com, is India’s leading multi-category gifting company. Headquartered in Mumbai, IGP operates across multiple locations in India and abroad, including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Pune, Singapore, and California.

The company is renowned for its exclusive collection of festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods, and personalised products for every occasion and festival. With a global presence, IGP caters to customers in over 100 countries and delivers products to more than 300+ cities in India.

However, despite its exponential growth, IGP encountered significant challenges in efficiently handling its custom orders during the picking and packing stages. This prompted their collaboration with Unicommerce, aiming for faster order fulfilment and improved operations.

Challenges Faced by IGP.com

  • Reporting Challenges Impeding Effective Decision-Making – One of the challenges faced by IGP was related to reporting. Reporting plays a crucial role in tracking and analysing various aspects of the business, such as sales, inventory, and order status. The company faced difficulties in generating and managing reports effectively. They required customisation in their reports to address their specific needs and gather comprehensive information for analysis. These challenges prompted IGP to seek solutions that could improve its business analysis.
  • Costing Challenges in Vendor SKU Variation – IGP faced significant challenges related to cost due to the variation in SKUs across different vendors. Specifically, the cost for a particular SKU can fluctuate when the company receives multiple purchase orders (POs) for the same item from different vendors. This pricing scenario is particularly pertinent for products like flowers, where the cost can vary from vendor to vendor. For instance, a product purchased today may cost 10 rupees, but in the future, the same item could be procured for 15 rupees. The variation in pricing posed a challenge for the brand to accurately determine the cost associated with each item. And also made it difficult to compare prices which further compounded the cost challenges for the brand.
  • Need for API Integration to Streamline Website Operations – IGP realised that to improve the efficiency and effectiveness of its website operations, it needed to integrate various systems and services using APIs. These systems could include inventory management, order processing, payment gateways, logistics, and customer relationship management (CRM) tools, among others. Without API integration, IGP faced limitations in automating processes and ensuring real-time data synchronisation between different systems. This lack of integration resulted in manual workarounds, data inconsistencies, and delays in order processing.

Solutions Offered by Unicommerce

  • Enabled Pigeon Hole and Staging for Custom Orders – Unicommerce provided IGP with an advanced solution, namely the Pigeon Hole and Staging Concept, to optimize their order fulfilment process. When a custom order is received, the system identifies items located in different areas of the warehouse. These items are then picked in bulk and placed in a designated staging area. Once all the items are successfully gathered in the staging area, the items are picked again as per the custom order requirement and prepared for packing. This solution ensures efficient order processing by strategically organising items based on their location. This approach minimised unnecessary movement, reduced the time required for order fulfilment, and enhanced overall operational efficiency.
  • GRN with Weighted Average Cost – To address the costing challenges arising from vendor SKU variation, Unicommerce introduced the Goods Receipt Note (GRN) pricing, which is based on the weighted average cost. This solution allows IGP to calculate the average cost of an SKU based on the prices from different vendors and the quantities received. With the implementation of this solution, the item master record is automatically updated to reflect the accurate cost of each item, despite the fluctuating prices from different vendors.
  • Enhanced Reporting Capabilities – Unicommerce provided customised reporting capabilities, allowing IGP to access real-time and accurate data related to inventory, sales, and order status. Some noteworthy reports included weighted average cost reports and centralised sales order reports. The weighted average cost reports provided IGP with detailed information on the average cost of their inventory, taking into account the GRN pricing. Additionally, the centralised sales order reports offered a consolidated view of the sales orders across all IGP facilities. This comprehensive overview enabled IGP to monitor sales performance and inventory levels across multiple locations, facilitating better decision-making and resource allocation.
  • Improved Purchase Order (PO) Process – Unicommerce offered a significant improvement to IGP’s Purchase Order (PO) process. The brand gained enhanced accountability and transparency as the system provided detailed information on who closed each PO, ensuring clear ownership and transparency throughout the process.Earlier, IGP had to create separate POs for each facility. However, with Unicommerce, IGP can now push the same PO from one location to multiple facilities using a single report, streamlining the distribution process.
  • Customized APIs Solutions – Unicommerce provided customized APIs tailored to IGP’s specific requirements. These APIs offer seamless integration and automation of various tasks. Key API solutions include:
    • Vendor Catalog and Vendor Export Job: IGP can easily subscribe to reports and receive timely updates through these APIs. This allows them to stay informed about important vendor-related information.
    • Get GRN: The brand can now obtain crucial information related to GRNs. This includes essential details about received goods, such as quantities, pricing, and other relevant information.
    • Create/Update Vendor: Managing a vast list of vendors became effortless with Unicommerce’s Create/Update Vendor API. IGP can efficiently handle its extensive vendor database by creating new vendor profiles or updating existing ones.
    • Edit Shipment: This API empowered IGP to make necessary adjustments to shipment details. This includes modifying shipment status and updating package dimensions.
  • Started EAN Scanning at Handheld – For IGP Unicommerce enhanced scanning feature at the barcode SKU level, including support for EAN (European Article Number) scanning on handheld devices. This feature enables efficient and accurate identification of products using scannable identifiers. With Unicommerce’s solution, IGP can scan not only SKU codes but also other numeric or alphanumeric codes to retrieve relevant information. This improves the speed and accuracy of product identification and retrieval.
  • Enhanced Communication Between IGP.com and Vendors – Unicommerce aimed at enhancing communication between IGP vendors and the brand by notifying vendors via email when the Goods Receipt Note Quality Check (GRN QC) is completed. This means that once the quality check for the received goods is done, the system automatically sends a notification to the vendor, informing them that the GRN process has been completed.This alert served as a way to keep the vendors updated and informed about the status of their goods. It ensures transparency and communication between IGP (the brand) and its vendors.

“We are extremely pleased with the collaboration between IGP and Unicommerce. Unicommerce has provided us with comprehensive solutions to address our specific challenges. Their advanced features, such as Pigeon Hole and Staging, have significantly contributed to our success as India’s leading gifting company. We look forward to a continued journey of success alongside Unicommerce.”

Tarun Joshi

Founder & CEO, IGP.com

Impact on the Business

The partnership between IGP and Unicommerce has greatly influenced IGP’s journey of business growth:

  • Unicommerce’s customizations, such as Pigeon Hole and Staging, streamlined IGP’s order fulfillment process, resulting in a high order fulfillment rate of 99.99%+.
  • With improved operational efficiency and automation provided by Unicommerce, IGP experienced a remarkable 7X growth in order volume within a short span of four months.
  • Unicommerce’s solutions enabled accurate and real-time inventory management, helping IGP maintain a live inventory count of 11 M+ items.
  • IGP’s catalog size grew by 70%, from 21,517 to 36,481, thanks to the scalability provided by Unicommerce.

Grow, Flourish & Succeed like IGP.com, Get Started with Unicommerce Today!

[contact-form-7]

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The House of Rare Achieved 9X Order Growth while Managing 51 Stores & Marketplaces with Omnichannel Solutions https://unicommerce.com/cases/case-study-the-house-of-rare-rabbit-rareism-fashion-brand-company-india/ https://unicommerce.com/cases/case-study-the-house-of-rare-rabbit-rareism-fashion-brand-company-india/#respond Wed, 26 Jul 2023 04:51:38 +0000 https://unicommerce.com/?post_type=project&p=331717 The post The House of Rare Achieved 9X Order Growth while Managing 51 Stores & Marketplaces with Omnichannel Solutions appeared first on unicommerce.com.

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The House of Rare Achieved 9X Order Growth while Managing 51 Stores & Marketplaces with Omnichannel Solutions

the house of rare rabbit case study

What The House of Rare Achieved using Unicommerce?

178K+ dispatches per month

710K+ live inventory count

34% drop in order returns

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51+ stores and marketplaces managed

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Maintained Average O2S Time of 27.4 hours

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12 hrs average dispatch time

about the house of rare - rabbit

About the Company

The House of Rare is a premium and luxury brand that offers designer wear for men and women who love exclusive, luxury, and international designs. The brand owns and manages two retail brands under one roof, Rare Rabbit: a men’s designer wear, and Rareism: a fashion label catering to women.

While the brand saw initial traction, its previous backend system started to break, making it difficult for The House of Rare to grow its business. The brand also wanted to integrate with the ERP system (Ginesys) for accurate accounting but it wasn’t able to achieve that with its previous system. Moreover, the brand wanted to shift to an omnichannel model for which it needed a system to centralize all the inventory and order operations.

Let’s have a look at how Unicommerce empowered the brand with its omnichannel solutions!

Challenges Faced By The House of Rare

  • Centralized System – The brand wanted to give a unified and seamless experience to its customers across its offline and online stores. In addition to this, the brand wanted to centralize its inventory using a unified system to get better control over operations. To offer an immersive shopping experience, they needed a stable structure, right from when they receive orders to logistics and fulfillment.
  • Detailed Reports – The House of Rare wanted to get a deep understanding of its sales order and inventory. But unfortunately, their previous system failed to offer them advanced functionalities, such as customization in reports, custom use-cases, and omnichannel-focused features.
  • Returns Management – Managing reports and scrutinizing the orders returned in detail was another concern for the brand as it wanted to have an in-depth idea of both: Customer Initiated Returns (CIR) and Return to Origin returns.
  • Order and Inventory Sync – The House of Rare was also facing issues in its previous system in syncing up its overall orders and inventory across all stores and fulfillment centers, which eventually led to high unfulfillable orders.

Solutions Offered by Unicommerce

Allocation Rules Enablement

  • Allocation Rules Enablement – Unicommerce enabled the brand with a hopping feature so that it can automatically send the order details to the nearby store for quick fulfillment. With this feature, the brand was able to set allocation rules regarding where the order needed to be allocated. With Unicommerce, it allocated orders based on pin codes, city, state, region, and more.
  • Quick & Seamless Inventory Allocation – To manage the stock level and achieve complete inventory visibility, the brand’s ERP system (Ginesys) pushes the inventory details (store-wise SKU detail) from the brand’s 51 stores into Unicommerce’s system. Unicommerce then compiles the details of the entire inventory and passes it to the brand’s own website (Shopify) along with multiple marketplaces, providing 360-degree visibility of inventory to the brand.
  • Optimized Order Routing and Allocation to Facilities – Before partnering with Unicommerce, the brand struggled with order routing and allocation. To resolve this issue, Unicommerce implemented dynamic real-time mapping in their warehouses, allowing orders to be fulfilled from warehouses with available inventory. Upscalio also leveraged Unicommerce’s platform (Uniware) to create dropship panels and establish 128 allocation rules based on various parameters, including channels, facilities, and SKU codes. This flexibility enabled the brand to prioritize order allocation to vendor panels, ensuring that critical orders are fulfilled quickly and efficiently.

Comprehensive Returns Reports

  • RTO reports – Unicommerce enabled the brand with fields to generate the reports for orders which were returned to the origin. This also represents the number of SKUs returned to origin with respect to the total number of items sold. Some of the important fields, which Unicommerce enabled in the reports are putaway date, display sale order, etc.
  • CIR reports – To understand the number of returns initiated by the customers, The House of Rare leveraged Unicommerce’s CIR reports in the returns dashboard. For this particular report, Unicommerce enabled columns, such as selling price, voucher code, etc.

Custom Use Case Handling

  • Custom Use Case Handling ERP notification report – To check the efficacy of its ERP integration with Unicommerce, the brand uses a report that shows failed/successful entries of dispatched orders for both marketplaces and its own website to the ERP system. This enabled the brand to avoid and minimize discrepancies in the accounting of cash inflows via sales.
  • Picklist management – Unicommerce enabled the brand with a picklist custom use case through which it can check the picklist start and end time along with order-wise picklist quantity. This led them to monitor the performance of warehouse staff and organize the warehouse layout.
  • Classification of orders – Unicommerce provided differentiation for both app and website orders to let the brand calculate the ROI and performance of both individually and plan the course of action for the future accordingly.

Power-Packed Integrations

  • SMS integration – The SMS integration enabled the brand to maintain complete transparency of its orders by giving regular tracking updates to its customers. This also regulated customer stickiness since customers gained insights into their orders on time.
  • ERP/Accounting
    SMS integration – Unicommerce enabled the brand with Ginesys integration so that it can accumulate its inventory and get an overview of its overall inventory and orders seamlessly.
  • Marketplaces and Cart Integration – With Unicommerce as its technology partner, The House of Rare is seamlessly integrated with multiple sales channels, such as Shopify (own website), Flipkart, Myntra, Nykaa Fashion, and Tata CLiQ.
  • Logistics Integration – To fulfill orders on time without roadblocks, Unicommerce offered leading logistics/shipping integration, such as Pickrr, Shyplite, DHL, and Blue Dart.

“We are extremely happy and satisfied with Unicommerce and its services that have enabled us to streamline our operations with efficiency and total control. We’ve always aimed to make a transition into an omnichannel model, while that seemed like a challenge in the past, Unicommerce empowered us to bring an omnichannel presence with its centralized dashboard where we got a unified view of our orders and inventory management”

Parivesh Trivedi

Head Tech & Operations, Rare Rabbit

Impact on the Business

Having unique automation and operational capabilities, Unicommerce has been every step of the way with The House of Rare. The simple yet power-packed interface of Unicommerce has empowered the brand to expand its presence from local to international markets, such as Canada and the USA along with demonstrating 9X sales order growth from July’20 to Dec’21. From empowering the brand with omnichannel enabled solutions to increasing the number of sales channels from 3 to 8, the brand has been able to manage 4 warehouses and 51 stores through the scalable Unicommerce platform.

Moreover, with the in-depth CIR and RTO reports, The House of Rare was able to determine its order returns while witnessing a 34% drop in returns

While it maintained a catalog count of 36K+ items and a live inventory count of 710K+ products, the real-time management of operations enabled them to dispatch 178K+ orders per month. Additionally, with the continuous involvement of Unicommerce (from order placed to order packing to dispatch), The House of Rare was able to dispatch all orders in 12 hours of average time while maintaining an SLA breach of 3.4%. 

Grow, Flourish & Succeed like Rare Rabbit, Get Started with Unicommerce Today!

[contact-form-7]

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E-commerce Integrations Case Study for The Man Company https://unicommerce.com/cases/case-study-the-man-company-premium-mens-grooming-essentials/ https://unicommerce.com/cases/case-study-the-man-company-premium-mens-grooming-essentials/#respond Thu, 24 Nov 2022 11:48:47 +0000 https://unicommerce.com/?post_type=project&p=289289 The post E-commerce Integrations Case Study for The Man Company appeared first on unicommerce.com.

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E-commerce Integrations Case Study – How The Man Company Achieved 99.99% Order Fulfillment Rate with 4X Order Volume Growth

the man company case study
about the man company

About The Man Company

Striving to bring natural products, the brand curates a celebrated range of grooming essentials, artistically formulated for the men of today. The products are entirely free of harmful chemicals, such as SLS and Parabens, and are enthusiastically infused with premium essential oils. Moreover, the core of The Man Company’s offerings lies in the quality of handpicked natural ingredients.

One of the most sought-after men’s personal care brands in India, The Man Company is a unique brand that offers a one-stop solution for all men-related needs. Since its inception, The Man Company has been creating wonders by the grace of nature to offer the world the best in age and class of grooming.

The Man Company was driving exponential growth in their e-commerce journey but they wanted a stable backend support system with an ERP integration (Tally), which wasn’t possible with their previous solution provider. While the brand struggled to find a perfect fit, the search took a halt with Unicommerce’s highly-scalable solutions.

Challenges Faced by The Man Company

  • Operational Workflow Management – The Man Company wanted an e-commerce enablement system to manage the operational workflows seamlessly. Moreover, the brand wanted to have an integrated system that can offer power-packed integration with its ERP to achieve better financial visibility over the B2B and B2C orders.
  • SKU & Warehouse Management – The brand was facing the challenge to manage 1,000+ SKUs across 11 warehouses. It wanted to achieve serialization at the batch level.
  • Inventory sync and Product Bundling – The Man Company also wanted to sell product combos seamlessly across marketplaces. But syncing inventory while clubbing component SKUs together was a challenge without a stable inventory management system.
  • Customized Box Option – In addition to these challenges, The Man Company also wanted to offer a customized box option on its website (Shopify). But the absence of a robust e-commerce enablement system with an integrated order management system made it difficult to achieve that.
  • Power-packed ERP Integration – Unicommerce sorted one of the main challenges of the brand by enabling the brand to seamlessly integrate its online operations with the ERP integration (Tally) in a very limited time so that it can accumulate its inventory inflow and outflow seamlessly. This allowed the brand to have a clearer understanding of its sale orders, taxing, and more.

Solutions Offered by Unicommerce

Marico
  • Seamless traceability at the batch level – With Unicommerce’s superior batching feature, Unicommerce enabled The Man Company to track inventory using important attributes, such as cost, expiry, manufacturing, vendor, etc. Additionally, the batching feature also allowed the brand to identify soon-to-expire inventory and liquidate them accordingly while achieving minimal expiry and spoilage by implementing expiry management methods, including FIFO & FEFO.
  • Custom use-case handling (Gift Box) – Unicommerce enabled The Man Company to offer customized gift boxes by providing a comprehensive SKU management system that allowed them to accumulate the SKU of each box along with its items and packaging material. While Unicommerce empowered the brand to offer this feature on its own website (Shopify), the brand was able to offer its customer a choice to choose gift boxes, and packaging material (ribbons, etc.). Moreover, the enablement of this feature accelerated the brand’s overall business sales.
  • Accurate reporting – As per The Man Company’s need, Unicommerce enabled in-depth analysis of reports including sale order, item master, and shelf-wise inventory report. Moreover, Unicommerce also offered a Batch Code and Expiry Date field on Item Master and Vendor Batch Code on Shelf-wise Inventory Report. In addition to this, the brand also leveraged Unicommerce’s Sale Order report to analyze its orders.
  • Curated product assortments – With the bundle management feature, The Man Company was able to design combo packs of its products and sell them across multiple sales channels. This arrangement allowed its customers to buy a pack of items together at a cheaper price than they would buy individually.
  • Robust logistics integrations – To fulfill orders timely with seamless delivery, Unicommerce offered leading 6 logistics integration including Pickrr, Ecom Express, DTDC, and more.

Impact on the Business

From enabling personalization in reporting to integration across best-in-class logistics players, The Man Company was able to achieve a fulfillment rate of 99.99%+. While it handled a live catalog count of 1K+ items and a live inventory count of 7M+ items, the real-time sync of order and inventory operations allowed the brand to manage 1000 SKUs. This all led to an increase in catalog size by 57%.

Having the capabilities of automated supply chain management, Unicommerce has always been there for The Man Company. Not only has Unicommerce enabled the brand to manage operations across 11 warehouses but it also empowered them to seamlessly process 200K+ orders per month which included 700K+ order items. The company was able to easily upsell and offer more bundle options to consumers with Unicommce’s power-packed bundle management feature. The simple-to-use interface of Unicommerce enabled the brand to offer customized gift box options to its customers while demonstrating 4X overall order growth.

Hassle-free Business | Higher Sales | Lower Operations Cost

[contact-form-7]

700K+ order item dispatches per month

7M+ live inventory count

11 warehouses managed

99.99% order fulfillment rate

The post E-commerce Integrations Case Study for The Man Company appeared first on unicommerce.com.

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How a leading Consumer Electronics Brand Dispatched 170K+ orders per Month Seamlessly https://unicommerce.com/cases/case-study-consumer-electronics-brand-india/ https://unicommerce.com/cases/case-study-consumer-electronics-brand-india/#respond Wed, 28 Sep 2022 11:57:37 +0000 https://unicommerce.com/?post_type=project&p=285941 The post How a leading Consumer Electronics Brand Dispatched 170K+ orders per Month Seamlessly appeared first on unicommerce.com.

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How a leading Consumer Electronics Brand Dispatched 170K+ orders per Month Seamlessly for its D2C Operations with Unicommerce’s Technology Platform!

consumer electronics brand india
 about leading consumer electronics brand india

About The Brand

The company started its journey in 2016. The vision behind the brand was to make fashion meet the world of consumer electronics. Moreover, the audio products are designed in a way so that they are both affordable and durable with ultra-fashionable features.

As the demand for their affordable product range increased, the solutions they were using started to break, which made them realize the need for a robust order management system to manage operations (from order routing to allocation) for its website operations.

Challenges Faced by the Brand

  • Order Allocation Difficulties- Facing difficulties in allocating and splitting orders across different warehouse locations
  • Reporting Issues- Witnessing issues in reporting and data sanctity, especially for the sales order report
  • Order Status Management- Difficulty in monitoring the status of orders at various stages
  • Order Returns Management- Problems in synchronizing the order returns with their current Warehouse Management System
challenges-faced-by-the-brand

Solutions Offered By Unicommerce

solutions offered by unicommerce

1. Order Management Solution:

  • State-wise allocation: Prior to Unicommerce, the brand was facing issues in order routing and allocation. To solve this problem, Unicommerce enabled state-wise allocation (orders are checked and allocated to the nearest warehouse) in their 3 warehouses; Bengaluru, Mumbai, and Gurugram.
  • Automated returns management: The existing warehouse management solutions of the brand was able to automate the returns syncing process and update the order returns automatically by consuming the reverse pickup API of Unicommerce. Additionally, with the simplified process, the brand fastened up inventory turnaround time, elevated customers’ buying journey, and exposed the returned items quickly on their website.
2. Integrations:

  • Inventory sync: Unicommerce synchronized the brand’s inventory with their cart while enabling smooth integration with their current warehouse management system.
  • Shipping integration: Moreover, Unicommerce brought forth an integration with the leading shipping aggregator. The integration enabled them to reduce its logistics cost while simplifying the entire order fulfillment process.

3. Report & Dashboard

  • GST report: Since the brand is already integrated with Tally, Unicommerce — with a mission to scrutinize their Tally GST report with complete accuracy — introduced 13 fields with complete customization (according to their requirements). Some of the fields were Total Invoice Amount, Selling Price, Taxable Value, CGST Tax, and more.
  • Returns report: Unicommerce also enabled the brand with suitable data to scrutinize and analyze its order returns. Many columns were customized in the Tally GST Returns Report as per the formula provided by the boAt’s team.
  • Sales report: Unicommerce provides customization in its reports so that the brand can get the exact report as per their needs and requirements. To sort the sales order data, and save time efficiently, Unicommerce filtered the columns after implementing 21 filters, including Sale Order Item Code, Display Order Code, Item SKU Code, and more. This allowed the brand to further export the report directly with ease.
4. Custom Use Case Handling:

  • Gift card feature: Unicommerce also provided the brand with a facility from where their gift card orders get fulfilled. To enable the feature, Unicommerce provided a facility purely dedicated to gift cards. To further let them fulfill the gift card order seamlessly, Unicommerce set an allocation rule mentioning if the order belongs to the gift card then the order will be allocated to a particular facility only.

Impact on the Business

Having the capabilities of an order/inventory management system to support multi-location order fulfillment, multi-warehouse, and logistics integrations, Unicommerce became the brand’s support system. The strong interface of Unicommerce enabled them with a split shipment feature so that they can send multiple products belonging to a single order in separate shipments. This systematic management of orders has enabled the brand to manage a live inventory count of 400K+ products.

Reverse logistics is a cumbersome process as compared to forward shipping. And being an electronics brand, it had the risk of immense loss in case of damaged goods during the returns process. The solution by Unicommerce enabled the brand to set their own allocation rules & parameters. This enabled them to maintain a return rate of 7%.

The strong yet simple infrastructure of Unicommerce empowered the brand every step of the way while amplifying their customer service experience by hastening the delivery process. The real-time order management solution led them to dispatch 170K+ orders all while managing 3 warehouses across Bengaluru, Mumbai, and Gurgaon.

impact on consumer electronics brand india

Hassle-free Business | Higher Sales | Lower Operations Cost

[contact-form-7]

Real-time order management ensured 170K+ dispatches per month

Managed a live inventory count of 400K+ products

Stable APIs minimized the order returns and maintained a return rate of 7%

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How Urban Company Achieved 8X Growth in 27 Months with Unicommerce’s Warehouse Management Solution! https://unicommerce.com/cases/case-study-urban-company-asia-largest-online-home-services-platform/ https://unicommerce.com/cases/case-study-urban-company-asia-largest-online-home-services-platform/#respond Tue, 16 Aug 2022 06:36:27 +0000 https://unicommerce.com/?post_type=project&p=272938 The post How Urban Company Achieved 8X Growth in 27 Months with Unicommerce’s Warehouse Management Solution! appeared first on unicommerce.com.

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How Urban Company Achieved 8X Growth in 27 Months with Unicommerce’s Warehouse Management Solution!

urban company case study by unicommerce
about urban company india

About The Brand

Founded in 2014, Urban Company is the largest home service company in Asia. They are an all-in-one platform, enabling customers to hire best-in-class service professionals, right from beauticians to technicians and carpenters.

The mission of the company is to offer quality home services that have never been done before. Moreover, it is serving customers across India, Dubai, Abu Dhabi, Sydney, and Singapore.

Coming over to their operations, Urban Company provides a platform to experienced professionals. These professionals then go through in-depth training programs before listing their services on the platform. Furthermore, Urban Company also sells standard kits to these professionals in order to bring uniformity in the customers’ experience. But as the demand for their services increased, it became difficult for them to curate the kits and keep track of their inventory.

Let’s have a look at how Unicommerce empowered the brand!

Challenges Faced By Urban Company

  • As Urban Company curates kits, from multiple SKUs, for the professionals (beauticians, technicians, sofa cleaners, etc.) it became difficult for them to manage the Bundle of Materials (BOM) manually due to the large volume.
  • While it was difficult to manage a pile of SKUs in the warehouse, the brand was facing issues in keeping the sanity check of the inventory as per the expiry dates.
  • Moreover, the brand also used some of the items to give intensive training and demo sessions, but with the absence of a system, they were unable to keep up with the accounting of the items used in these demo and training sessions, leading to error-prone accounting reports.
  • The brand was also facing compliance issues during the Purchase Order (PO) approval process.

Solutions Offered By Unicommerce

  • BOM kitting feature: Unicommerce enabled Urban Company to design various kits by making BOM while providing a comprehensive GRN workflow to run robust quality checks by processing Sale Orders mapped against the Purchase Orders. Additionally, the centralized backend of Unicommerce enabled Urban Company to allocate orders state-wise while setting some facility allocation rules.
  • Agile expiry management:Unicommerce allowed the brand to scan and trace the SKUs (item level traceability) of kits using an integrated barcode system. With the tightly integrated scanner system, the brand was also able to implement stock rotation methods, including FIFO & FEFO using Unicommerce. Moreover, they also started doing de-kitting (in which they re-shelf the items of the products) to minimize inventory aging.
  • Robust accounting of items used for internal consumption: As mentioned above, Urban Company uses some of the products for internal consumption (training and demo). In order to accumulate the products, a new gatepass consumption was developed with 0 tax to 10 Lakh+ materials using a single interface. This not only saved the brand from manual discrepancies but also enabled them to maintain accurate accounting records.
  • PO approval process: Unicommerce integrated Urban Company’s backend with a third-party integration while enabling them to implement a comprehensive Purchase Order (PO) approval workflow. During the process, the approval was raised through this third-party integration, which was then sent to the company’s managers for further approval, while seamlessly integrating this workflow within the Unicommerce application. This automatic dissemination allowed them to maintain a certain level of the hierarchy, minimizing compliance issues.
  • Picklist management: Striving to save on resources during the outbound process when the product was being picked for shipping, Unicommerce enabled the brand to assign the boxes to each shipment as per its weight and volume. This accurate division of shipments enabled them to save Rs. ½ on every order.
  • Reports & Dashboards: With the robust dashboard of Unicommerce, Urban Company was able to create an inventory aging report in order to minimize the dead stock. Some of the essential fields that they use for the purpose, include Item Type Name, Item Type SKU Code, Facility, etc. They also used reports for de-kitting, for which Unicommerce provided the fields such as De-Kitting date, BOM PO, etc. Moreover, Unicommerce also enabled the brand to generate gatepass and sale order data for all facilities in one go.

Impact on the Business

Possessing cutting-edge automation capabilities of warehouse management, Unicommerce has been a constant support to Urban Company. The strong yet easy-to-use interface of the software offered kitting and de-kitting features through which they were able to scale their sales volume, demonstrating 8X growth in 27 months.

Right from enabling item-level traceability using a tightly integrated barcode system, to generating data of multiple facilities in a single go, Urban Company was able to manage 9 warehouses and 60+ city inventory stores using Unicommerce’s Warehouse Management System. While it maintained a catalog count of 1.5k+ items and a live inventory count of 1.6M+ products, the real-time management of operations enabled them to dispatch 50k+ orders per month.

Highlights

  • Ensured 50K+ dispatches per month
  • Managed a live inventory count of 1.6M+ products
  • Enabled state-wise allocation across 52 warehouses

Hassle-free Business | Higher Sales | Lower Operations Cost

[contact-form-7]
“At Urban Company, we are committed to offering a unified and consistent experience to our customers. Analyzing accounting reports and ​Kit Management became our ​top ​priority. ​We were looking for a technology company, and we could not find a better partner than Unicommerce. The solutions of Unicommerce have enabled us to get clear visibility of our inventory across facility center​s and streamline​s and expedite and kit processing time, ensuring that it reaches our ​professionals on time.​​”​
Anand Dureja

VP, Beauty & Wellness, Urban Company

Real-time management of orders ensured a 99.99%+ fulfillment rate

Efficiently managed a live inventory count of 58K+ items

Seamless inventory management resulted in 230% sales order growth in 7 months

Automated logistics management allowed them to maintain 20 hrs of the average dispatch time

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How Honasa Consumer, the parent company of Mamaearth, attained a 99.99%+ order fulfillment https://unicommerce.com/cases/case-study-mamaearth-natural-skin-care-products-india/ https://unicommerce.com/cases/case-study-mamaearth-natural-skin-care-products-india/#respond Fri, 13 May 2022 09:27:14 +0000 https://unicommerce.com/?post_type=project&p=264116 The post How Honasa Consumer, the parent company of Mamaearth, attained a 99.99%+ order fulfillment appeared first on unicommerce.com.

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How Honasa Consumer, the parent company of Mamaearth, attained a 99.99%+ Order Fulfillment rate for its D2C operations using Unicommerce

mamaearth case study
about mamaearth skin care products

Company Overview – Mamaearth

Founded by Varun Alagh, Honasa Consumer, the parent company of personal care brands, Mamaearth, The Derma Co, and Aqualogica, was started with a mission to offer a line of 100% toxin-free products for mothers and infants. As the name suggests, the brand strives to provide natural products with magic and a blend of natural ingredients.

Since Mamaearth is quite popular among the parents in India, there has been a surge in the demand for their products, especially after the pandemic. As the brand observed the rapid hike in the demand, the solution that they were using started to break and resulted in data inconsistencies and operational hassles, which made them search for a platform where they can manage order and inventory across channels and segregate orders as per the regional locations.

Challenges : Process, Operations & Management

  1. Unsynchronized inventory operations, and issues in data sanctity & reporting
  2. Facing difficulties in managing orders in bulk
  3. Difficulty in handling the order returns
  4. Unable to create B2B e-invoices as per Govt. regulations
  5. Witnessing problems in enabling dynamic QR code on B2C invoices
  6. Having trouble in segregating multiple orders city-wise
  7. Inconvenience in capturing errors while generating AWB number
  8. Required a robust ERP integration with SAP to streamline overall business operations

Collaboration with Unicommerce

1. Centralized System:
Complete automation: One of the most crucial aspects of Unicommerce’s association with Mamaearth was that it centralized the value chain operations and enabled synchronized & automated processes across multiple brands, including Mamaearth, The Derma Co, and Aqualogica.

2. B2B Enhancements
Discount grouping: Striving to have personalized prices/discounts for different channels/customers, Mamaearth wanted to create discount groups. Unicommerce introduced a feature — discount grouping — through which the same SKUs can be sold to various customers at multiple price ranges.

Bulk orders: Mamaearth didn’t want to enable the automatic inventory allocation option for bulk orders. Unicommerce provided a feature (for B2B orders) through which the brand was able to create orders in bulk by default and prioritize their order fulfillment needs. The brand named/marked the channel as BULK. While fulfilling bulk orders became easier, Mamaearth processed up to as high as 10,000 items in an order.

3. Enhanced compliance with government regulations
E-invoicing & E-way bill: Mamaearth was able to follow the E-invoicing compliance by the Indian Govt. through Unicommerce’s unified panel as it enabled them to process B2B transactions via the NIC portal. Furthermore, Unicommerce also enabled Mamaearth to generate the E-way bill seamlessly, letting them deliver goods with utmost ease.

B2C invoices: As per the compliance by the Indian Govt., Unicommerce provided the QR code for B2C invoices. With this feature, Mamaearth was able to let the customer scan the QR code and make online payments in case of COD orders.

4. Returns Management
Minimized returns: Being the most cumbersome task, it was difficult for Mamaearth to manage their order returns. But with Unicommerce’s returns management feature, they enabled 100% visibility of stock movement, and a faster inventory turnaround while attaining a drop in returns by 300%.

Significant reduction in customer-initiated Returns: Moreover, Unicommerce’s robust quality check process minimized any sort of customer-initiated returns.

5. Order Processing & Logistics Management
Filter feature: As Mamaearth observed a rapid hike in their sales from both tier-1 & tier-2 cities, it became difficult for them to bifurcate the orders. With Unicommerce’s filter option to filter cities, the brand was able to segregate the orders based on the regions. This enabled the brand to plan its inventory across 9 warehouses while ensuring next-day deliveries in tier-1 cities and >=3 days for tier-2 & tier-3 cities.

Error log feature: Mamaearth used to face certain errors while generating AWB numbers with respect to third-party API integration. With Unicommerce’s Error Log Feature, they are able to detect the errors and download the data for reference that mentions where the problem occurred, letting them solve it easily.

6. Robust ERP Integration with SAP
As the brand has a wide reach in both online and offline markets, there was a dire need to manage regular business operations; the brand needed a full-fledged comprehensive tech stack and a centralized system to manage the same. Unicommerce helped Mamaearth in getting a seamless integration with SAP to help the brand to streamline its overall operations.

Impact on the Business – Then and Now, How the things changed

After their association with Unicommerce, Mamaearth observed incredible results and a drop in returns by 300%. The automation in the e-commerce operations empowers them to sell their products over 6 platforms including, Amazon Flex, Flipkart smart, Magento 2, Tata CliQ, Myntra PPMP, and Unicommerce’s custom channel for B2B order management.

Coming over to the Warehouse management system of Unicommerce, Mamaearth has experienced exponential growth and was able to expand its portfolio while managing 9 warehouses across locations. Furthermore, the centralization of warehouse, inventory, and order operations resulted in an order growth of 144% in the short span of 8 months.

The simple yet robust tech infrastructure of Unicommerce allowed them to handle a live inventory count of 8.7M+ all while increasing their fulfillment rate to 99.99%+, which has assisted the brand to employ result-driven performance. The real-time inventory management and comprehensive automation ensured that the brand was easily able to scale up to achieve 3M+ dispatches/month.

Hassle-free Business | Higher Sales | Lower Operations Cost

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“We believe that technology will continue playing a critical role in our growth journey. Having Unicommerce as our technology partner for our e-commerce order management has been instrumental in building the right efficiencies in our supply chain operations. They have an evolved e-commerce focused supply chain solution and their ability to meet evolving business needs of this space makes us confident of the value that Unicommerce will keep adding in our next phase of growth.”

Avinash Dhagat

Vice President - Operations, Honasa Consumer Pvt. Ltd.

Automated order operations resulted in a 99.99%+ fulfillment rate

Real-time inventory management ensured 3M+ order dispatches/month

Optimized operations management led to 144% order growth in a short span of 8 months

Multichannel order management enabled to handle 10,110,393 live inventory count

Having a live catalog count of 2080, experiencing an increase of 176% growth

The average order-to-ship time decreased to 17 hours

Marketplaces increased
from 1 to 8

Download the success story to draft your learnings and boost your business growth exponentially!

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